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ADVERTISING CAMPAIGN
Print Advertising:
We developed 4-color strip ads for use in metropolitan newspapers: Chattanooga Times Free Press, Knoxville News Sentinel, Memphis Commercial Appeal and The Tennessean. These ads were designed to inform and drive traffic to the website.
Broadcast:
Developed four :15 informational spots for use on local network and cable outlets. Concept messaging behind the spots revolved around a few core steps we want all drivers to practice; Slowing Down, Idling Less and taking Alternate Transportation on Orange Alert days.
 
 
Radio:
Developed two :30 radio messages with placement specific to drive time. These messages specifically focused on Idling Less and Slowing Down.
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